Marketing


Strategic Marketing

The environment of an organization changes and evolves constantly: rearrangement of competitors, supplier development, technological systems, rules and regulations, etc.

The success of a company depends of its ability to adapt and anticipate those changes.

At AG Consulting we offer strategic marketing services to identify and recognize the current and future needs of our clients, locate new spaces within the market, identify potential market segments, value the potential and interest of those markets, orient the company to seek those opportunities and design an action plan to achieve those objectives.

We consider strategic marketing to be an essential tool for the company to survive and also to position itself in an outstanding place in the future.

The strategic marketing plan should contain the following:

  • The real market segmentation.
  • The target market selection.
  • The analysis of the competition.
  • The marketing audit.
  • The positioning of value.

Operational Marketing

The development and execution of essential operations of an organization require the ability to maintain the course of the strategy towards the goals that were proposed and manage continuous actions.

At AG Consulting we provide process advice and logistics, which provide a profitable growth focusing on the constant optimization of processes.

Our team is fully prepared to develop Business Process Outsourcing (BPO), which is to manage those activities that even though they are not vital to the operations of our clients, they are not the focus of their business. BPO provides solutions to low-cost issues and reduce our client´s risk.

BPO provides our client with the opportunity to focus on main commercial areas, while we manage peripheral operations.

Our Services

  • Internal BOP: we manage customer services, administration and finance services, supply and procurement, Human Resources processes and training.
  • Custom BPO: we design outsourcing services for specific processes required by our clients.